Check out our work for
Gründerloftet
Gründerloftet is a co-working space in Haugesund, Norway with big aspirations to be more than an office. The office was built with the intention to nurture the startup community based on the belief that people should follow their passions, and this is the breeding ground for innovation. The design of the office also carefully curated in order to create an inspiring surrounding. As a result, many companies and industries beyond the startup community come to be inspired and to reignite their passions.
In order to carry out the founders’ vision, we built a community in and around Gründerloftet. This made the concept even more infectious, and strengthened the brand. The strength of the brand and community enables the founders to take their vision beyond their original intentions.
Marius Selsø Håkonsen, Co-Founder
“I have the luxury to choose who I want to work with, and I LOVE working with Vy and her team. As a founder it’s sometimes difficult to “let go” and let somebody else in to work on your strategy, but with Vy it felt perfectly natural. She finds the perfect balance between aligning to our vision and at the same time bringing the outside perspective and her own background and skills into the discussions. And most important of all – once we agree on the road ahead – she gets stuff done! Going forward we’ll also expand our partnership and work on more brands together.”
Marketing Strategy
Gründerloftet wanted to be more than an office. More than 4 walls, desks, and chairs. The founders wanted this to be a place for entrepreneurs to try, thrive, fail, suceed, and try again. We knew that in order to be more than an office, we needed to be a community. One that showed the wonderful network we had here for founders, the inspirational space, and also the freedom for founders to build the business at all hours. Together with the founders, we coordinated a marketing strategy to help the outside world understand the brand, and making the target audience feel like this is the place for them.
Social Media
Using social media we built the brand, and the community around the brand. Through strategic and consistent content, our reach has grown significantly since 2021.
